Assessing the website’s overall look is very important because aesthetics play a great role in attracting the audience. If you’re not connected with the design patterns, and considering all the unique principles of design for your website, there are certain chances that you will miss out on potential customers. Anyhow these are the questions;
Outdated Web Design: Does your website look old-fashioned as compared to the trending websites? Is the website design not in sync with the brand identity? If the answer of these questions is Yes, then, you’re at the edge of updating your website’s design.
Missing Platform Compatibility: Moreover, see if your website is clearly accessible on all the devices like Desktop, Mobile and Tablets. If it’s not interactive on these devices then, your website needs a redesign. More than 80% of the visitors come to your website through their mobile phones and leave with a negative impact if it doesn’t work properly.
Content Relevancy: A website with outdated content and no keyword optimized requires instant update. However, to get the content updated as per your brand voice and offerings then, you require a professional content marketer. Ensure that the newly written content works well with the website design and layout.
Website Speed: On an average, as per Google; the website speed load time is expected to be 2.5 seconds or less than that. A slow loading website will frustrate the audience and will impact your overall traffic benchmark. In one of the researches, Walmart found out that when load time increases from 1 second to 4 second, the conversion rate drops massively. For every second spent on the website, there are chances of 2% conversion rate decline. Hence, if this is the scenario then, start working on the web redesigning of your business website.